Sunday, August 19, 2007

Geek's Guide to Publishing a Book Part 4...

...More on Publishing.

Las time, we talked about what publishing was, but in a kind of abstract way. Here is a sort of non-comprehensive list of things that a publisher does to turn a story/idea into a marketable book:

  • Proofread and copy edit manuscript with the intent to eliminate any and all spelling and grammatical errors.
  • Content edit the manuscript with the intention of making the book more marketable.
  • Check the manuscript for legalities such as libelous statements.
  • Design the cover art.
  • Design the cover layout
  • Decide on the format of book (hard cover, paperback, trade paperback, coffee table book, etc.)
  • Decide on the overall design of the book including paper used in body of the book, cover materials, dust jacket materials, etc.
  • Design the interior layout of the book.
  • Decide on the fonts used for the different parts of the book.
  • Typeset the book.
  • Arrange for any appropriate illustrations to be created and/or licensed for use in the book.
  • Arrange for an ISBN number for the book.
  • Arrange for a Library of Congress Catalog Card Number for the book.
  • Arrange for a barcode for placement on the back of the dust cover.
  • Arrange for delivery of Advance Reading Copy/Uncorrected Proofs to reviewers.
  • Arrange for printing.
  • Decide on a cover price.
  • Arrange for distribution or order fulfillment.
  • Arrange for storage of books prior to shipment to distributors or sellers.
  • Write and implement a marketing plan.
  • ...

Unless you are a true polymath with access to all the necessary resources, you will have to have someone perform these functions (and any that I missed) for you. Like I said: writing a book is only 10% of the job.

 

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