Marketing Art
Marketing art is at best a crapshoot. This fact is made readily apparent to anyone who writes a book, creates a painting, or makes a film. Art is an incredibly personal thing that should be driven by the emotions of the artist, not a marketing committee. The problem is that some forms of art are very expensive to create, or take an inordinate amount of the artist’s time to create—time which may be needed to earn enough money to eat and afford shelter. Starving artists have been and will be the norm and I don’t think there is any way around the problem. Why do I say this? Because, people all have different tastes and when you try to make money by selling something, you want to maximize the number of people who want to buy your something. To do this you need to adjust your something so that it appeals to the largest group of people possible—you want to make your something commercial. Art, on the other hand, is personal, an expression of the artists soul. This expression may appeal t...